Four Traits of a Great Home Care Business

Tom Delosa, VP of Franchise Development for Homewatch CareGivers recently shared the following:

Clients will soon find out that simply because they buy a franchise does not mean that customers line up on the streets with their wallet open.

There are important guidelines that must be in place before business goals can be achieved.

After working with hundreds of care giving franchise owners and overseeing the employment of thousands of care givers from seven countries, since 1980, Homewatch CareGivers has learned that being successful in the home care industry requires careful attention to tried and true detail.

Here are four important insights clients will need to reach their goals in this booming industry which is helping so many millions of people live a better quality of life:
1. Be Intensely Customer Focused – Without customers, there is no business. When you stay focused on providing the best possible service to your customer base, you will be one step ahead of the competition. And by paying careful attention to the needs of your client base at every phase of the relationship, and most importantly acting based on their feedback, you will virtually guarantee that your business is a success. Management trainer Peter Drucker said, “Quality in a service or product is not what you put into it, it is what the client or customer gets out of it.” Teach your organization how to refrain from operating your business in autopilot mode and stay focused on your customers.
2. Offer a Wide Array of In-Demand Services – The Bureau of labor Statistics report that the home care services industry will grow 48% through 2018. The industry is growing and now is a great time to be the one providing those services. Care givers help people who are disabled, chronically ill or cognitively impaired and older adults, who may need assistance. Care givers also provide friendly support, advising families and patients on nutrition, cleanliness, and even household tasks. But in addition to standard job tasks, it is crucial that you know what kinds of services people most need, when they need it, in order to make your business model most efficient. The Homewatch CareGivers network have found that some of the most popular services include hospital discharge planning, transportation, daily living assistance and health care coordination. By choosing the correct, tested and proven suite of services to make available to your customer base, you will automatically have a head start over your competition.
3. Choose a Winning Business Model Backed by a Support Team – Owning a thriving business model is of course the goal. And now that you are focused on the most important ingredient of any business; the client, and have a solid offering of services available, it is time to dig into the model. After 30 years, Homewatch CareGivers has fine tuned the business model to such a level that the average franchisee realizes $1,000,000 in annual revenue in their fourth year. * This is excellent for a service business and largely due to a proprietary set of education-based systems including;

•  Homewatch Franchise University,
•  An Accredited Library of Continuing Education material designed for the caregivers so that the owner does not have to be a medical expert, and
• The patented 52-week Business Implementation Program (BIP) laying out the blueprint helping the owner get started properly from day one.

4. Location, Location, Location! – Just as location is a key ingredient in real estate, choosing the right territory for your home care service business is also primo. This is why Homewatch CareGivers implements several high-tech tools to pre-select large and lucrative territories, to best serve the new business. As with any well recognized franchise, great territories are already mapped out. Homewatch takes pride in remaining flexible to choose territories based on the new owner’s goals. A careful set of identification tools select locations based on demographics, size of territory, income levels and a historical need of services (see item number #1 and #2 above).
When your clients put these four traits together and get them synergistically working in their own home care business, they just might find reaching their goals are faster and more fun than they ever thought possible!

Another Happy Franchise Partner Reports…

“The home health field is competitive and difficult to break into. Homewatch CareGivers provided us with the tools and support to establish our business six years ago. There is no substitute for hard work and dedication, but having a partner like Homewatch CareGivers to turn to, has made all the difference in the world. We could not have achieved the level of success that we have without their assistance.”

– Mike & Maria Gianino
St Louis, MO

Click here to find out more about joining the happy Homewatch family of Homewatch CareGivers